Wisconsin DQ Puts Up ‘Politically Incorrect’ Sign, Owner Doesn’t Back Down

A Dairy Queen in Kewaskum, Wisconsin, is facing online controversy over a sign that displays traditional holiday greetings like “Merry Christmas” and “Happy Easter,” alongside gratitude for veterans. Owner Kevin Scheunemann defends the sign, which went up nearly four years ago in response to a complaint about Christian music, emphasizing his commitment to serving God and country. The sign gained attention when an Oregon tourist shared a photo on Facebook, igniting debate about inclusivity. While some support the message, others criticize it. Local business owners back Scheunemann, stating customers can leave if they disagree. Dairy Queen clarified that Scheunemann’s views do not represent the company’s official stance, stressing the importance of respect for all customers, regardless of their beliefs.

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